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Research papers

Using the market to help the product team in the development process

The market research group within Strategic Product Development in SmithKline Beecham Pharmaceuticals embarked on concept evaluation of a new drug, then in early clinical development. In a workshop context, bringing together the whole project team of...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Richard Murgatroyd, Marion Schoenfeld
Company: GSK
June 1, 1994
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Citation

Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/using-the-market-to-help-the-product-team-in-the-development-process